It became a common criticism by the community that Disney didn’t do enough to promote the Club Penguin brand, and instead acted too quickly in axing it. For the last stages of Club Penguin Island, that was seemingly an exceptionally valid criticism.
However, in this month’s Mountains Monday throwback post, I actually wanted to go back to a time where Disney did massively promote Club Penguin. Some people may remember when the Disney homepage used to have some iconic designs heavily featuring different brands, whether it be movies, games or in this case, virtual worlds!
The images above for this throwback are two different designs of the Disney homepage. They’re actually from pretty different times too:
- Left: August 2007 – the same month which Disney acquired Club Penguin in a deal for $350m
- Right: January 2010 – additional promotion for the release of Card Jitsu Fire
It is admittedly upsetting that the promotion was never maintained, arguably even when Club Penguin needed it most, but I thought that this would be a fun throwback post. Thank you for reading!