With the launch of the official Club Penguin Island website, we’ve seen an official advert. In this post, I’m going to give me thoughts on this and what I think the team will do when it comes to marketing the new game. I’m sure that we’ll see this advert on TV and online. In case you’ve not seen it, here is the commercial!
I think that this commercial is absolutely fantastic! It shares some of the many things which you’ll be able to do on Club Penguin Island! However, the interesting question is whether or not Disney will be satisfied with the audience they currently have on Club Penguin or if they will try to expand that audience. I really hope that they try to expand that audience and I think that they will.
It doesn’t make sense to invest so much time in Project Super Secret if Disney are going to ignore it. However, they’re not ignoring it. I don’t think that many of us would have expected them to create a pre-registration page, but they did! Not only that, but they’ve put Club Penguin Island as a separate topic on Disney Help rather than regarding it as just another app. However, how much money will they put into advertising?
A few years ago, I remember seeing a Club Penguin advert on Disney Channel. There have been a large number of Club Penguin adverts on there and now it’s been completely revamped. I can’t imagine Disney ignoring the opportunity to advertise the game! Not only that, however the team have made some smaller adverts.
These adverts are 19 seconds long, so it wouldn’t be as expensive to advertise them. I think that the reason why they chose to just split up the main advert into many different smaller videos is because they want to advertise the smaller versions. I can think of no other reason why they would do this unless this was the case.
The interesting thing is what is Club Penguin Island’s budget because Club Penguin’s one wasn’t very high. If it is high, which it seems like it is, then Disney must have really good hopes for the new game. Is that a good thing? Absolutely!
Make sure to stay tuned to Club Penguin Mountains for the latest CP Island news!