CP Island Closure: Statements, Letter & Polo’s Projects

Hi everyone, by now you’ve probably heard that Club Penguin Island is closing, and although I don’t blog about the game, there’s been a fair bit of information released.

Some of you might be interested in seeing what’s been revealed, and since this is about the end of the official franchise ending, I’ve decided to make a blog post sharing what’s been revealed recently. If you’d like to skip this and just continue reading the latest news on The Fair, feel free! 

Let’s start with the letter from Disney, which a paragraph of has been leaked and shared by a gaming website called Kotaku. It explains the sort of ‘reason’ why the official Club Penguin franchise is ending.

The full article can be read here, but this is what was leaked:

For several years now, we have been experiencing increasing global competition. We have explored many options to improve efficiency and reduce costs. These measures have succeeded to some extent. However, in order to reduce costs further and become more competitive, we find that we must reduce our workforce.

-Disney letter to the Club Penguin Island team explaining the closure which has been leaked

If it isn’t saddening enough that the Club Penguin team are losing their jobs because of Disney attempting to cut costs for a franchise they failed to decently support, something even more disturbing was leaked.

An employee who secretly spoke to Kotaku states that Disney gave permission for a new project to occur three weeks ago, which would promise jobs for another two years. However, Disney appear to have gone against that and backstabbed the team, cancelling it.

We were told three weeks ago that we’d been green-lit and would have jobs for at least 2 years while we built and launched a new product! The whole studio was basically popping [drinks], only to have that pulled out from under us by someone way up the chain at Disney

-Anonymous Club Penguin employee who spoke to Kotaku

Though it’s incredibly sad what’s happening to the staff, there’s two awesome things I’d like to share. To start with, the CEO of Animal Jam, which is a virtual world similar to Club Penguin, made a really nice statement.

It’s a bit of a long one, but it includes a message for both the Club Penguin community and staff team. I think it’s really interesting, especially since so many people (admittedly myself too) considered Animal Jam and Club Penguin competitors.

My heart goes out to all the dedicated folks, past & present, at Disney Kelowna [home of Club Penguin] who’ve given so much of themselves to the world of Club Penguin. Not many will truly understand how much that team loves the community of players they nurture & protect. We do.

I don’t know what led to the decision to shutter CPI, but I’m sad to see it go. That may sound weird coming from WildWorks, but I never saw Club Penguin and Animal Jam as direct competitors. And everyone I’ve met who worked on it is absolutely top notch.

They’re different communities with overlapping demographics, but there’s always been plenty of room for both to succeed. We both survived the Flash armageddon that began in 2015, and it seemed like they were continuing to rock; now simultaneously on web and mobile.

CP players and fans, I know this feels like a gut punch, but you all build a vibrant living community that’s strong enough to survive this. I know you’ll find ways to stick together and continue the friendships that began in Club Penguin.

Disney Kelowna folks, we have some gorgeous mountains and epic skiing here in Utah too. It’s not the home you know, but it would feel familiar in a lot of ways.

Send your resumes and portfolios to careers@wildworks.com. We can’t take all of you, but we have mad respect for your work and we’ll help you find a home if we can.

-Statement from Clark Stacey, CEO of Animal Jam

Also, just in case you’re curious, Lane Merrifield (also known as Billybob) released a message on the closure. Billybob was one of the three original founders of the game.

He made this statement on his Facebook page:

For those of you affected by the layoffs at Club Penguin: I remember when I first left, one of the weirdest parts was not having anywhere to go every day. That feeling is why we built the Kelowna Innovation Centre as a place for you to come and figure it out…

Let this be your place to come every morning while you figure out whats next. We’ll keep the coffee warm.

-Post from Billybob, co-founder of Club Penguin

Just as a bit of context, the Kelowna Innovation Centre is a project by Lane Merrifield to help entrepreneurs in Kelowna, Canada which is the home of Club Penguin.

And lastly, on a more positive note, there has been some exciting things shared amongst all this chaos, which was a thread shared by Chris Gliddon!

You may know him as Polo Field, as he used to be a community manager for Club Penguin and is an absolutely amazing person! He’s announced a few things:

Firstly, him and Emma (someone who used to work for Club Penguin too) will most likely be writing a book on the story behind the scenes at Club Penguin, which is an idea that would be absolutely amazing!

Secondly, he plans to create a documentary about the history of Club Penguin. You may remember the “New Horizon’s Video” (if not, you can see it here) which did this on a smaller scale. It was one of my favourite videos, and Polo Field had a huge part in it!

Lastly, there is a hope that one day there’ll be a virtual world run by the Club Penguin team, and former members, though it won’t be about penguins. But anything with the special team who created our favourite game will be undoubtedly amazing, so that’s something to look forward to!

Polo Field, like several other staff members and community members, also shared his appreciation of the team and community over the last 13 years.

One thing Polo Field is doing right now is collecting answers for a survey, which he’ll share the results of soon! If you’re thirteen or over and wish to participate, please feel free to do so here.

It’s really sad that the official Club Penguin franchise is ending, and I’d like to echo the wishes to all the CPI team in their futures. I’m hopeful for the best though, and I’ll keep you all updated with anything that gets revealed, whether it be Chris’ projects and maybe even (hopefully) some more positive news.

Waddle on,

-Torres 126

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9 thoughts on “CP Island Closure: Statements, Letter & Polo’s Projects

  1. Even Animal jam CEO talked about this…But why doesn’t the Roblox team talk about(I don’t play Roblox but I am kinda curious)Maybe that is why the logo became grayish.

  2. It really makes me mad how once Disney took over they made quick decisions and because of that tons of people lost their jobs.
    A few years back when Club Penguin was quite younger, (because I live only about a block away from those buildings shown earlier) and I personally knew a few employees (even the guy that created the Puffle!) I remember taking a few tours of the place and seeing all the “inside” stuff. It’s really too bad that what was once a place of imagination has become a place of loss.
    I’m hoping Disney will take this as a learning experience and stop making such quick decisions for future projects.
    Thanks for sharing this with us Torres.
    Waddle on,
    – Caleb3011

    • That’s amazinf how you got to meet all the employees! And yeah, Kelowna has really been the home of Club Penguin, and the huge amount of imagination inside it. Sadly, Disney’s corporate decisions is ending that, and whilst I hope it ends in the future, now quite a few virtual worlds have closed to Disney.

      Thank you for reading!

  3. Honestly, im upset even though I HATED CPI. Im excited to see their new project. On the survey they asked fave parties, rooms, etc. For the parties, imagine Operation Blackout in their new project, a coffee shop, etc.

    • I wasn’t a huge fan of CPI in the end either, but I’m quite upset at this news too. Agreed, I’m sure that there was a lot they were planning, including things which everyone would love.

  4. I am not a fan, but I used to play CPI,it’s not bad but not too good as well, but although it’s really sad to see the official franchise it go.😢

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