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CP Rewritten: Rockhopper’s Daily Treasure System Unveiled

The “rewards system” which the Club Penguin Rewritten team announced has now been released, and it’s a new system titled Rockhopper’s Daily Treasure. There’s an icon for it at the top right of your screen.

Essentially, every time you open a chest, you’ll be able to receive an item. There’s a huge range of items available, including several new and modern items, and the item which you receive will be random from a set list; someone else could get a different item even if they open a chest on the same day. Unfortunately, there is a catch: although the items are free, the team are requiring players to watch a full video advertisement each time to redeem a chest.

I know that it’s been common for me to speak out against the increasingly intrusive ad-experience on Club Penguin Rewritten, and given there’s been a lot of controversy about this, many penguins might be expecting my thoughts. I can’t say that I’m comfortable this, because I’m not, but I am glad that the team are now being open about the fact that the game isn’t non-profit; that transparency is important.

This is a pretty big feature, and although it’s clearly motivated by a financial incentive for the team, it’ll be interesting to see what happens with this. While this is technically a trial, I expect this will be a permanent feature, and there are further plans for this system, such as introducing “coin boosters” that will allow players to multiply coins earned in mini-games.

Waddle on!

-Torres 126


  • vincent

    I play a lot of mobile games and usually if your watching an ad for something if you try skipping it it says that if you skip the ad you won’t get the reward but when i did my daily item i skipped the ad and still got the reward which i find pretty funny

  • Anonymous

    Can you just tell me why you are against these advertisements because I don’t think it will be a problem as long the ads are around or under 30 seconds

    • Torres 126

      I’m not exactly against advertisements at all, but there is a moral, potentially legal, question about whether it’s right when a lot of the content was developed by Disney. I’d argue that it probably is, but to an extent, and that’s likely debatable. There’s also separate questions about the principle of adverts in-game, so I guess that’s why this has been controversial.

  • buyoichiro

    I donโ€™t really like the idea of ads, but I guess if itโ€™ll help the team financially then thatโ€™s good ๐Ÿ˜ฎ

  • Anonymous

    Dislike ads, concerned about what you mentioned (Disney made Club Penguin, might be dodgy for CPR to profit off of it).
    Still, wanted to see what item I could get and disabled adblocker to see it. But it doesn’t seem to work. I can’t watch the video? I double checked the padlock icon beside the site link (Site Settings > Ads > Allow) etc. No dice :/

  • Anonymous

    Can’t say I’m a big fan of this… the items sound cool but ads lag up my laptop ๐Ÿ™ But since they get paid I guess its alright

  • Riccowed

    I’m also with you on this Torres. Now I’ve got nothing wrong with ads and I’ve even got nothing wrong with CPR making profit. (They do after all have to pay for maintenance fees, and they should get paid for their time and the new things they’re adding) (I mean, CPR has had ads on the sides for quite awhile now.) But what bothers me the most, is the use of in-game ads. Firstly, this totally derives from the gameplay and the original CP. I feel like that is what made CP so good, cause there wasn’t any video ads like we get now in modern day mobile games. It completely ruins the atmosphere and the ‘innocence’ which I associate with CP. Secondly, it’s what they’re doing with these ads. I don’t think it was a good idea to randomize the items. I might watch some adds and get some super cool and rare items, where someone else may just get something from like the last catalog – or if it’s always new – then something they don’t like. (“Hey Riccowed, how can I get that awesome hat you’re wearing?” “Get lucky watching ads” “Hey Riccowed, that’s my favourite background in the game! How?” “Get lucky watching ads”) Not only do I find this super unfair, but it also loses the ‘rare factor’ of items. I’ve been getting some amazing items from these ads and there’s no such ‘reward for my trouble’ I believe these unique items should be saved for party rewards or it has a high cost or just something that you must work your way towards, hence the actually feeling of award, since you earned the item. Now I can just watch a 15 second ad and then possibly get the ‘best’ item in the game. What’s the use of playing if I can just login, get an item, then log off? My third and final concern is what they’re going to do with these ads in the future. Since this is only once a day, it’s still tolerable (and no ones forcing you to watch this ad), but if they also start giving coin multipliers or game boosts or codes etc. for watching ads? That’ll completely ruin the game. I really hope they reconsider their choices and not go any further. The last thing we want is another mobile game where we’re spammed with ads very 5 minutes, have to watch an ad to get to the next area, and then watch another ad to get your penguin enough energy to keep on playing. I obviously exaggerated the last point and don’t believe CPR will do that but with their past questionable choices, we must definitely stay alert. In a way, let’s just hope CPR makes enough profit from these daily item ads so they have no need to add any more. Thanks for the post and keeping us updated Torres!


    • Torres 126

      I’m pretty much exactly in the same boat as you; I don’t have a problem with Club Penguin Rewritten being profitable, but I think all three of your points are valid and genuine concerns. There’s just something which feels so strange about this. I’m hoping that the adverts don’t become more excessive, and that we don’t end up in the situations which you have described. On a completely separate note though, I feel like it’s been a while since I’ve seen your name in the comments, so I just wanted to say that I hope you’ve been doing well! ๐Ÿ™‚

      • Riccowed

        Wow I’m surprised you remember my name, and thanks, I’ve been doing well ๐Ÿ™‚ Hope all is good your side as well. I know Covid’s made things rough lately and know the feeling of feeling lost. I hope things are better now? I’ll pray for you ๐Ÿ™‚

        Oh and I do comment every now and then but usually I’m too lazy to log in so I just appear anonymous xD

        • Torres 126

          Definitely remember you! I’ve been feeling a lot better in the last few weeks; things are slowly starting to return to ‘normal’ here, and schools have fully returned. I hope that things are better for you too. ๐Ÿ™‚

          Ah, that’s understandable!

  • ferdthebird1

    Torres, I agree with you on the fact that the CPRewritten team is now atleast being transparent and admitting the fact that this game is not fully non-profit, it shows the trust and closeness of the team with it’s community. Though I am not a big fan of commercializing a children’s game with ads on the site and now making their way even in-game, I hope the team keep their word of only introducing this aspect of the game to fund their HTML5 client and hire more developers which I can totally understand: you might not want to keep a 9 million players strong community waiting for too long for all features of the game to return. I also hope the team gives all extra money they earn to charity, for generous causes.

    • Torres 126

      I agree! Before the change of administration in 2018, the team used to publish details about their charitable endeavours – it’ll be interesting to see if they start doing that again.

  • RiP

    The fact that i have to be pretty much forced into turning my ad blocker off is super annoying. I have an ad blocker for a reason and I don’t really care if it “helps” the game that’s supposed to be a non-profit and completely free. It’s becoming just like every other “free” mobile game you download that’s filled with back to back ads as you play. It starts with this then next is paying to have the ads taken off your game. Just more proof that CPR is going even further downhill.

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